It is of great pleasure for us to be a company that contributes in an important manner with the economical development of the country, giving direct employment to 16,000 people at national level. We are focused to creating more opportunities to extend our levels of growth, and with that generating more employment that will improve the life of more families in Mexico and the world.

Our coming actions are directed to increase our levels of productivity and quality, as well as maintaining our distinction as innovators in the savory snacks and candy markets, based on investigations oriented to improve the nutritional characteristics of our products, and in the development of technology as the main tool to continue achieving our mission.

In the same manner, we are committed to continue working hard to take the name of a Mexican brand to the whole world, and position it in the first places of preference.

In Barcel, as members of Grupo Bimbo, we commit to the Mexican society by actively participating in diverse civic and social activities, like Asociacion Reforestamos Mexico (We Reforest Mexico Association).