About Our Ads

We use common tracking technologies.

We collect personal information about users over time and across different websites when you use this website, interactive feature, application, social network page, or service. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. In this policy “we” and “us” refers to both Bimbo Bakeries USA, Inc. and our vendors. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies.

We use tracking technologies for a variety of reasons.

We use tracking tools:

To recognize new or past customers.
To store your password if you are registered on our site.
To improve our website and to better understand your visits on our platforms.
To integrate with third party social media websites.
To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
To observe your behaviors and browsing activities over time across multiple websites or other platforms.
To better understand the interests of our customers and our website visitors.

We engage in interest-based advertising.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We or our partners might also look at your location. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control certain tracking tools.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Certain options you select are browser and device specific.

You can opt-out of online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.

Google Analytics. Our platforms use Google Analytics, including certain advertising features (Google Analytics Demographic and Interest Reports, Google Remarketing with Analytics, Google Segments, Double Click by Google and Adwords). These features use third party cookies to collect information about our website traffic by tracking users across websites and across time and generating reports for us to better understand our users and to create audiences for our advertisements based on such understanding. These features also enable Google Analytics to collect data about our traffic through cookies and anonymous identifiers. We use this information to better understand our users and to optimize our platforms. For more information on how to opt out of our use of Google Analytics, including advertising features, please visit https://tools.google.com/dlpage/gaoptout and http://www.google.com/safetycenter/tools/#manage-your-ads-preferences.

Certain choices you make are both browser and device-specific.